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June 16, 2016 12:20 pm -04
Facebook's already offering retailers ways to convert ad views into sales online, but now it has a way to see if those views generate in-store traffic. To gauge how effective a retailer's ads are in getting folks to make a trip to a physical location...
Original Link: https://www.engadget.com/2016/06/16/facebook-ad-tracking-in-store-visits/
Facebook knows when you visit a store because of its ads
Facebook's already offering retailers ways to convert ad views into sales online, but now it has a way to see if those views generate in-store traffic. To gauge how effective a retailer's ads are in getting folks to make a trip to a physical location...Original Link: https://www.engadget.com/2016/06/16/facebook-ad-tracking-in-store-visits/
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget