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May 25, 2016 01:00 pm GMT

Google AdWords: Successful Campaigns for Beginners

In contrast to search engine optimization, Google advertising offers a clear time advantage with its AdWords offer: Once an AdWords campaign is set up and online, conversions and leads can already be gained from day one. As soon as the (good!) campaign is online, users can see it immediately after entering the respective keywords. Thus, Google AdWords is an excellent opportunity to boost sales in a short period for both small and large businesses alike. However, mistakes that heavily limit the campaign’s success, and can make it more expensive than it needs to be, are easily made, especially by inexperienced AdWords users. For this reason, we’ve accumulated some tips in our recent blog article, which allow you to optimize your existing campaigns, or improve the setup of new campaigns from the start. Empathize With Your Target Group! Who do you want your ads to reach? Determine in advance, which target groups you want to aim your campaign at, and base the following actions on that decision. Only then, the respective keywords can be found, and the best possible ad texts can be written. For that reason, you should always keep the viewers that you want to address in mind, both […]

Original Link: http://feedproxy.google.com/~r/Noupe/~3/q4On_MAGuYw/google-adwords-beginners-97764.html

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