What the designer of the old Instagram icon thinks of the new one

Plenty of people are complaining about the new Instagram logo and want it changed back to the "original." But wrap your mind around this little-known fact: The old Instagram logo — the square instant camera with the tiny rainbow — was actually not the original.

Before Instagram had the iconic logo we're all familiar with (and are now wistfully remembering), the app actually brandished a design that looked a lot more like a real camera, designed by CEO Kevin Systrom himself. Systrom said in 2011 that he changed the logo because it "had nothing to do with Instagram," and enlisted the help of one of the app's users, designer and photographer Cole Rise, to design a new one back in the fall of 2010. Read more...