Instagram tells Littergram app to change its name

LONDON — The owner of a British app has been ordered to change the name of his creation by Instagram.

Danny Lucas, who developed an app called Littergram as an easy way for people to share photos of rubbish and report incidents to their local council, was told by lawyers for Instagram his name was "not acceptable," the BBC reports.

The photo-sharing company, which is owned by Facebook, has reportedly given him three to six months to phase out the name.

Lawyers said that Instagram recognised the app's social efforts but insisted that the brand "utilises and relies on social media usage" which meant they couldn't allow it to be used "in relation to services which are core to its world renowned activities in this area." Read more...