An Interest In:
Web News this Week
- April 20, 2024
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
Some of Our Sources
- TutsPlus - Code
- Abduzeedo
- Inspiredology
- Noupe
- My Ink Blog
- CSS Globe
- Line 25
- 24 Ways
- Web Resource Source
- The Verge
Help Webnuz
Referal links:
March 28, 2016 02:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/j7nuZCwOIPU/researcher-measures-brain-reactions-to-donald-trump
Researcher Measures Brain Reactions To Donald Trump
An anonymous reader writes: Sam Barnett "has been strapping electrode caps on focus group participants and showing them primary season debates," reports CNN, and there's one clear conclusion. "Seeing Trumps face, hearing Trump's voice, lights up the brain." His data captured big surges in neural activity for hot-button topics like immigration, and revealed that while Marco Rubio actually triggered slightly more brain activity among men, Trump clearly produced the highest reactions among women and overall. "The focus group participants might have been excited by Trump. Or they might have been repulsed," reports CNN. "But one thing was for sure: they weren't bored." Barnett has also used electroencephalography (or EEG) to study advertising, and in the future he hopes to also apply it to other complex forms of brain stimulation like movies and even hedge-fund investing.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/j7nuZCwOIPU/researcher-measures-brain-reactions-to-donald-trump
Share this article:
Tweet
View Full Article
Slashdot
Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..More About this Source Visit Slashdot