Snapchat will now let you create custom geofilters for that party or wedding

Anyone can now make Snapchat a more official part of their special events.

The company is rolling out a new "on-demand" geofilter that allows people and businesses to pay for custom filters, which will temporarily appear within the app. Though Snapchat has offered sponsored geofilters for some time, on-demand filters will cover much smaller geographic areas and will cost significantly less, with prices ranging from $5 to several thousand dollars. (You can use the company's new online tool to experiment with prices and locations.)

Geofilters are the in-app illustrations — typically tied to specific physical locations — that you can overlay onto your snaps. While a large number of Snapchat's geofilters have always been user-generated, the company's guidelines prevented businesses from creating filters until now. The new filters also allow people to create specialized filters for private events like birthday parties or weddings, which wouldn't have worked within the previous guidelines. Read more...