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January 29, 2016 06:00 pm

Microsoft's Windows Phone Platform Is Dead

Ammalgam writes: Tom Warren at the Verge today gave voice to what a lot of other technology analysts and today definitively declared that Microsoft's Windows Phone platform is dead. This largely based on the abysmal adoption numbers released in Microsoft's most recent earnings report. Mr. Warren articulates the obvious by stating: "With Lumia sales on the decline and Microsoft's plan to not produce a large amount of handsets, it's clear we're witnessing the end of Windows Phone. Rumors suggest Microsoft is developing a Surface Phone, but it has to make it to the market first. Windows Phone has long been in decline and its app situation is only getting worse. With a lack of hardware, lack of sales, and less than 2 percent market share, it's time to call it: Windows Phone is dead. " Now this news should not be surprising to anyone who has watched the slow decline of Windows Phone. Last December, in an article on Windows10update.com, Onuora Amobi also wrote off the platform. In this case, his analysis was based on the nonconformity of the Microsoft user interface to Apple and Android's widely adopted aesthetic appeal. He wrote "I believe Windows Phone is dead. Kaput. Finished. Over. Done. ... Windows 10 is successful in part because it's a return to Windows 7 in many ways and that's what made the consumers happy. One of the definitions of insanity is "doing the same thing over and over again but expecting a different result". This is exactly what Microsoft is doing and it's insane. Over 90% of Microsoft's desired audience like the look and feel of iPhones and Android devices. They do – it's not good or bad – it just is what it is. They spend their money on those two user interfaces."

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