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January 21, 2016 02:00 pm

Nielsen Adds Facebook To Social TV Ratings

New submitter AnneMackay451 writes with news that the Nielsen media audience measuring company will now include social media buzz into its ratings. From the article: "Nielsen wants to know what TV shows are getting the biggest buzz on Facebook. The measurement firm is expanding its Twitter TV Ratings to include data from Facebook and, eventually, Instagram. The new reports are being rebranded as Nielsen's Social Content Ratings. The new ratings will measure online buzz about TV programs and streaming originals when they launch later this year. Social conversations will be measured both during a show's airtime and 24-hours-a-day."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Jl_QyU9qAAM/nielsen-adds-facebook-to-social-tv-ratings

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