Adidas concept 3D prints a custom shoe to maximize your running potential

For the last few years, Adidas has made a point of showing how interested it is in harnessing technology to enhance its sportswear products.

Today, the company has ratcheted up its forward-thinking efforts by unveiling a concept service it calls Futurecraft 3D, a 3D printing service that creates bespoke midsoles for your Adidas sneakers

The idea is that a customer would come into an Adidas location, have their feet scanned and then have that data used to construct a perfectly form-fitting midsole, no matter what the style of Adidas sneaker Read more...