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September 3, 2015 02:00 pm

FTC: Machinima Took Secret Cash To Shill Xbox One

jfruh writes: The Machinima gaming video network took money from a marketing agency hired by Microsoft to pay "influencers" up to $45,000 to promote the Xbox One. Crucially, the video endorsers did not disclose that they'd been paid, which has caused trouble with the FTC. For its part, Machinima notes that this happened in 2013, when the current management was not in charge.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/bB5T7oLb2Ew/ftc-machinima-took-secret-cash-to-shill-xbox-one

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