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August 15, 2015 10:18 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fK0WYZ8eaEA/
Loyalty Bay Raises $1M For Its API To Incentivize With Gifts
You know those gift cards you see at the checkout counter in various stores? Well, it’s a kind’ve crazy business. Most people, when given gift cards, forget to spend them or that there’s a use-by date. And yet they remain popular, with so many people buying gift cards and vouchers instead of presents. As a result, most of the players make money from non-redemption. This is… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/fK0WYZ8eaEA/
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