Benton Modern, A Case Study On Art-Directed Responsive Web Typography

Having the ability to set legible body copy is an absolute must, and weve come a long way with web typography since the dawn of web design. However, I feel like we have allowed the lack of variety prior to the rise of web fonts to dampen our creativity now that thousands of web fonts are at our disposal. Have usability conventions and the webs universality steered us away from proper art direction? Have we forgotten about art direction altogether? I believe so.

As designers, we can achieve much more with type, and with just a little more thought and creativity, we can finally start to take full advantage of the type systems available. Lets look at ways we can push typographic design on the web further, beyond the status quo of today.

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