Designing For Explicit Choice

If youre a UX designer, youve probably designed a lot of forms and web (or app) pages in which the user needs to choose between options. And as a designer, youre likely familiar with best practices for designing forms. Certainly, much has been written and discussed about this topic. So, you probably know all about how best to label and position form fields and so on for optimal usability.

But have you thought about how the design of a form affects the users decision-making? Have you ever considered to what extent the design itself affects the choices people make? As always in design, there are a variety of ways to design a form or web page.

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