The seamless experience of Facebook's new Instant Articles

Welcome to the new world of Facebook native content — or, as Facebook calls it, Instant Articles.

The social media giant uses the term "instant" because stories in this new format open instantly, sans 8-second load time. This is quite a noticeable change from articles you access through links that take you to content outside of Facebook.

Instant Articles are more than just a faster way to read news stories, though. They're ostensibly a new way of publishing. In the Facebook mobile app, stories built by the New York Times and other media companies will look pretty much as they always do when you stumble across them in your Facebook News Feed on your phone — they'll just be mixed in — but you’ll notice the difference as soon as you follow the link Read more...