4 lessons learned from bringing an international company to the U.S.

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

As an entrepreneur, your natural inclination is to grow your business and expand beyond the boundaries of your home turf. Establishing an international presence poses a number challenges, however.

In addition to overcoming logistical hurdles, you must adapt to cultural norms and different ways of doing business

Many people offer advice about how to expand from America to Europe and beyond, but what if you're a European company that wants to expand to the United States? That's an entirely different scenario with different considerations Read more...