The Hooded Sweatshirt That Protects the Homeless

Anders Hsi thought the alley was perfect. The one-story building next door shadowed the long dusty walls stamped with graffiti. It was just past 6:30 p.m. The Albuquerque sun lowered, expanding the shadow on the wall even more. A biting breeze whistled in from the street.

Hsi (pronounced "she") was shooting a promotional video for a hoodie called The Visor, a sweatshirt that zips up past the neck and covers the wearer's face entirely. The alley matched well with the tone the shirt conveyed: urban, edgy and dark.