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June 10, 2014 08:18 pm -04
Original Link: http://feeds.mashable.com/~r/Mashable/~3/VJO_eL-vphM/
Dove Redefines 'Dad' in Emotion-Punching Father's Day Ad
Dove is hoping its newest ad will spotlight the unsung heroes of the family — fathers
Released just in time for Father's Day, the one-minute spot features 27 priceless and fleeting moments of fatherhood, from the father-daughter dance at a wedding to fixing car troubles to piggy back rides
While the sweet ad will likely leave you misty-eyed, it also highlights what Dove believes is the unfair portrayal of fathers in the media. In a recent survey conducted with 1,000 fathers, Dove Men+Care asked what qualities best described TV dads (think Ward Cleaver or Phil Dunphy). The most popular answers included "disconnected," "bumbling" and "incompetent." Read more...
More about Viral Videos, Ads, Father S Day, Dads, and DoveOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/VJO_eL-vphM/
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