Virgin America Puts Its Personality Into New Website

Virgin America is testing a new website that it hopes will greatly improve the booking process for travelers. After looking at how flyers were using its website to search and book flights, the airline sought to completely reinvent the web experience.

"We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site," Luanne Calvert, Virgin's chief marketing officer, told Mashable.

The site's design focuses on simplicity — seeking to create a more intuitive booking experience — as well as speed, on which Calvert said it already delivers. After booking a ticket on Virgin's new website in under four minutes, one user called the customer-support line just to compliment the company, according to Calvert. Read more...