May 31, 2014 04:00 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/lf-Kpoji8E4/
Big in Japan: Drunken Businessmen Passed Out in Public Places
Maybe we need to have a little talk, Japanese office workers, because this hard-partying, drink-‘til-you-drop philosophy of yours seems to have gotten out of hand.
That’s the intervention-style message, anyway, from a series of public service announcements backed by a popular nightclub chain in Tokyo. But the ads fall squarely on the tough love end of the spectrum by using photos taken of drunken “salarymen,” as white-collar businessmen are often called, passed out in public places.
“Armed with white duct tape, printed headlines, logos and a call to action, we turned every sleeping drunk into an anti-drinking billboard,” according the video above that accompanies the campaign. Read more...
More about Japan, Business, and AdvertisingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/lf-Kpoji8E4/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable