Gap Prank Calls Attention to Retailer's Role in Fatal Bangladesh Factory Fire

A group advocating the rights of Asian workers used a fake organization called "Gap Does More" to pose as the clothing retailer and send out a press release claiming to donate money to victims of a factory fire in Bangladesh

The group 18MillionRising — the figure refers to the number of Asians and Pacific islanders in the U.S. — claimed responsibility for the prank, which occurred during the Gap shareholders meeting. The organization was attempting to call attention to the fact that Gap has not compensated victims of the October 2013 Aswad Composite Mills factory fire, which resulted in 10 deaths and dozens of injuries Read more...