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May 16, 2014 09:05 pm GMT
Native advertising is sometimes hyped up as being just like regular content but I think it's fair to say that isn't always the case. In fact, Dan Greenberg, the CEO of ad company Sharethrough, told me that there's "a little bit of a battle for the web" shaping up, with one side pushing for native ads that contain genuinely good content, and the other trying to slap the native label on… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oYoO3qdAQAw/
Sharethrough Takes On Crappy Native Ads With Its New Content Quality Score
Native advertising is sometimes hyped up as being just like regular content but I think it's fair to say that isn't always the case. In fact, Dan Greenberg, the CEO of ad company Sharethrough, told me that there's "a little bit of a battle for the web" shaping up, with one side pushing for native ads that contain genuinely good content, and the other trying to slap the native label on… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/oYoO3qdAQAw/
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