There Are 500 Million Soccer Fans on Facebook

Facebook is gearing up for the FIFA World Cup by unearthing a trove of data designed to persuade marketers to advertise on the platform.

The social network's piece de resistance is the claim that some 500 million Facebookers are soccer fans. While Brazil has the most fans of any country with 53.8 million, surprisingly, the U.S. is No. 2 with 48.9 million. Facebook considers you a soccer fan if you have liked a team or a player's page

Such fans tend to skew young. Facebook claims that 60% are under 34 years old. There's also an even split — 51% and 49%, respectively — among male and female fans. Some other stats: Read more...