Stellar Reviews Aren't Helping HTC's Bottom Line
HTC's One, the company's flagship phone that drew great reviews but failed to become a big hit, sank the company's first-quarter earnings.
The Taiwan-based company's unaudited results, released on Monday, showed a net loss before taxes of $62 million on revenues of $1.1 billion, down from $1.4 billion in the previous quarter. The loss comes after HTC posted its first quarterly loss ever last October. HTC posted a net profit of $10 million in its fourth quarter, which came in below analysts' expectations.
Released in March 2013, the One was released on a staggered basis due to manufacturing delays. Upon release, many reviewers deemed it the best Android phone on the market. Like the One's predecessor, the One X, the positive reception didn't make up for a lack of marketing support Read more...
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