Click on This Pepsi Ad to Change the Plot

With the World Cup just two months away, Pepsi has released a new ad that celebrates Rio and the game of soccer with a few interactive detours that gives the viewer control over the narrative.

There are 11 instances in the video in which a user's cursor turns into a symbol. Click on it and the video launches into a vignette that you wouldn't see otherwise. For instance, at one point there's a cameo from soccer superstar Lionel Messi, who is shown reading a newspaper. At that point, the cursor turns into a newspaper. If you click, then there's a scene where a crowd discovers Messi and descends on him Read more...