iHeartRadio to Stream Pharrell's 'Happy' on Endless Loop for 13 Days

After a radio station in San Francisco played Nelly's "Hot in Herre" on an endless loop for three days, iHeartRadio plans to do the same with Pharrell's hit song "Happy" for 13 days.

The streaming service told Mashable that the Oscar-nominated song from the film Despicable Me 2 will be playing non-stop on a dedicated iHeartRadio station, starting Tuesday at 9 p.m. ET. It will play until March 31 at midnight.

Radio stations that play songs on repeat are a part of a growing trend. One Univision station in Albuquerque, N.M. recently looped Frank Sinatra's "New York, New York" for four days in a row last month Read more...