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March 14, 2014 02:04 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/C63fXeL56LE/
9 Famous Tech Mascots and Their Colorful Backstories
Sports teams aren't the only brands with popular mascots
To amp up visibility and create consumer connections, companies like Bitly and TiVo design fun mascots to get users more invested in their products. A successful campaign can go viral and help propel certain brands to household names. You can't think of Energizer without picturing its bunny, just like you can't imagine Geico without the gecko
See also: 10 Startups to Watch in 2014
Let's examine nine such mascots and their mysterious origins
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More about Marketing, Technology, Branding, Features, and BusinessOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/C63fXeL56LE/
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