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February 19, 2014 02:47 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/kz2N7STpRak/
Why the 'Candy Crush' IPO Isn't as Crazy as You Think
Though only mentioned twice in King's 108,000-word filing with the SEC, there's one name that haunts the prospect of the company's IPO: Zynga.
As soon as King's filing hit SEC.gov, journalists and analysts were angling to draw a comparison with the maker of FarmVille, whose fortunes had reversed dramatically since Zynga went public in late 2011
Zynga provides a reasonable parallel with King. In addition to being one of a handful of recognizable names in the mobile gaming segment, the company had pursued a similar mission: To create an assembly line of hit games. Read more...
More about Gaming, King, Zynga, Ipos, and BusinessOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/kz2N7STpRak/
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