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February 15, 2014 01:00 am GMT

Marshall Kirkpatricks Social Marketing Startup Little Bird Raises $1.7M More

marshall kirkpatrickLittle Bird, the startup led by former tech writer Marshall Kirkpatrick, is announcing that it has raised $1.7 million in new funding.Kirkpatrick, formerly an editor at ReadWriteWeb (now ReadWrite) and before that a writer at TechCrunch, launched the company in October 2012. He told me then that his goal was to help companies find people who are influential on any topic, based on an analysis of who follows them on Twitter.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4NVpU9QgtwM/

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