Topher Grace Creates Website Full of 'Great Sh*t'

Actor Topher Grace has gone from battling a web-slinging hero in 2007's Spider-Man 3 to being a different kind of web slinger himself Thursday — when he launched a video discovery website

Dubbed Cereal Prize, Grace's site is a hodgepodge of sketch comedies, revamped movie trailers and un-aired pilots, among other hilarious "sh*t" that Grace gathers to share with viewers

"I’m the guy that when you come over to my house to hang out, I always want to show people some weird video I found on the Internet," Grace told Mashable

But his love goes much deeper than just wanting to share content, he wants to create an entire user experience around it. On Cereal Prize, a haven for film buffs in particular, users browse content through the site's aptly-named channels: Great Shit, Funny Shit, Music, Trailers, Short Films and Self-Centered Shit. Read more...