Club Penguin Pushes for an End to Cyberbullying

When you consider the biggest social networks on the web, Disney's Club Penguin platform, aimed for kids ages 6 to 12, might not be the first to come to mind. Or even make your top five

But Club Penguin is overwhelmingly popular among elementary school students and serves as the training wheels for the social networks they will migrate to in the future, such as Facebook and Twitter. The site announced a new initiative called "It Starts With You!" on Thursday, to educate and empower kids on standing up to bullies and speaking up when something is wrong — not just online, but in real life.