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January 29, 2014 05:00 pm GMT
Tag management may not seem like a particularly sexy industry, but it's attracting plenty of money from investors one of the companies in the field, Ensighten, is announcing that it has raised $40 million in Series B funding.Tags help websites track data for third party services, often for marketing purposes, and tag management makes it easier for marketers to install, serve, and manage those tags. Back when Ensighten raised its $15.5 million Series A in 2012, we described it as a CDN for tags, making the process faster and more scalable by serving the right tag at the right time.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6oNdISfIhHc/
Tag Management Company Ensighten Raises $40M More
Tag management may not seem like a particularly sexy industry, but it's attracting plenty of money from investors one of the companies in the field, Ensighten, is announcing that it has raised $40 million in Series B funding.Tags help websites track data for third party services, often for marketing purposes, and tag management makes it easier for marketers to install, serve, and manage those tags. Back when Ensighten raised its $15.5 million Series A in 2012, we described it as a CDN for tags, making the process faster and more scalable by serving the right tag at the right time.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6oNdISfIhHc/
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