Kia's Super Bowl Ad Unleashes the Power of 'The Matrix'

Are you ready to see how deep the rabbit hole goes?

Laurence Fishburne stars in Kia's latest Super Bowl ad — or you may know him better as Morpheus, from the 1999 film The Matrix.

In the video, released Tuesday on YouTube, Morpheus — playing the most intense valet attendee ever — asks a couple to make a life-changing decision

"Take the blue key and go back to the luxury you know," Morpheus says, recalling the iconic red/blue pill movie scene. "You take the red key and you'll never look at luxury the same again."

The couple, of course, takes the red key and gets a look at Kia's K900 car. Morpheus then serenades them with an impressive cover of the aria from Puccini's Turandot while the world implodes around them. Read more...