A Facebook Campaign Simulated Alzheimer's, and It Will Stop You in Your Tracks

The difficult thing about sympathizing with an Alzheimer's sufferer is putting yourself into his or her shoes. We all have minor memory lapses, like forgetting where our keys are. But few of us have experienced the terror of having no memory of being in a specific place at a certain time.

A recent campaign by Alzheimer Nederland, a Dutch Alzheimer's group, cleverly used Facebook to help the average person better understand the plight of Alzheimer's sufferers, if only for a second. The effort, which ran in December, tagged random users in photos taken at events they did not attend. The users then received the message: "Confusing, right? You're now experiencing what it's like to have Alzheimer's disease." Read more...