Axe Is Winning the Super Bowl So Far

Who's winning the big game? No players from Denver or Seattle have taken the field yet, of course, but marketers are already competing in another pursuit: the quest for YouTube views and shares

In this early clash, there's a clear victor: Axe

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Axe's "Make Love, Not War" ad, which features fictional heads of state and soldiers setting aside their weaponry for their paramours, is the most viewed and most shared 2014 Super Bowl ad or teaser so far, netting 3 million YouTube views and 100,000 shares at the time of writing, according to Unruly Read more...