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January 15, 2014 03:01 pm PST

Booth babes are bad forbusiness

Spencer Chen did an A/B test on the efficacy of "booth babes" at a big trade-show, staffing a booth in one part of the floor with scantily clad models, and another with older women recruited for their people skills, dressed in professional attire.







Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/d3oi9O5-2_g/story01.htm

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