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January 8, 2014 03:33 am GMT
Scott Burke, Yahoo's senior vice president of data and advertising platforms, took the stage during the company's keynote at the Consumer Electronics Show to talk about what he said is "a new unified advertising solution."Burke ran through the news fairly quickly, but the thrust of it seems to be that consolidating existing ad products while also introducing some new tools. The company's ad units now fall into four general categories native, audience, premium, and search.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fZ12vj4zPfM/
Yahoo Introduces New Ad Exchange And Manager, Says It Now Powers Tumblr Ads
Scott Burke, Yahoo's senior vice president of data and advertising platforms, took the stage during the company's keynote at the Consumer Electronics Show to talk about what he said is "a new unified advertising solution."Burke ran through the news fairly quickly, but the thrust of it seems to be that consolidating existing ad products while also introducing some new tools. The company's ad units now fall into four general categories native, audience, premium, and search. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fZ12vj4zPfM/
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