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January 8, 2014 10:39 am GMT

Yahoo Girds Its Loins For The Battle Over Your Home Screen

3.Througut_The_dayThe home screen as it stands cannot last. In reality, what we’re looking at is the end times for the traditional grid of icons that we’ve become so familiar with since the iPhone was introduced in 2007. There is simply too much context available via the sensors, camera, radios and other inputs we carry around in our pockets not to take advantage of it. The icon grid design was used in many early smartphones running Palm and Symbian and Windows Mobile. But the iPhone really launched that design into the public consciousness and then Google cemented it with the launch of the first touch screen Android device. I’m not here to argue about firsts, but Apple was essentially responsible for making the grid the ‘standard’ in the eyes of a lot of people — both iPhone users and people who picked up other smartphones running on other operating systems. But, seven years later, the choices made by Apple to honor the grid demand re-examination. The thought process is relatively simple to disassemble. The grid had been used by other smartphone makers and even Apple’s Newton. It was simple, easy to understand and friendly to people who were being introduced to multitouch — which was for most people a brand new way to interact with touch screens. This was the same process which led it to utilize real-world allegories like bookshelves, page curls and ‘buttony’ buttons. But that home screen belongs to a bygone era. We’re acclimated now and any new users of smartphones have the collective installed user base to help them along. Now is the time that the home screen begins to take advantage of the thing that we’re going to be hearing an absolute junk ton about in 2014: context. I have a ton more thoughts about why 2014 will be the ‘year of context’ for mobile software and hardware, but for our purposes it’s enough to point at a few recent trends. Among those are Google Now, Apple’s ‘Today’ section in Notification Center, Facebook Home, Cyanogen Mod and home screen customization companies like Everything.me and, yes, Aviate. These various products are all efforts to leverage the contextual signals that our mobile sensor platforms are able to collect and transmit. Where we are, who we are, what our intent is, what our environment looks and sounds like and what we do when we’re there. That context can be

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vTz7Uis-gMg/

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