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December 20, 2013 12:42 pm GMT

Messaging App Line Launches C2C Marketplace Line Mall In Japan

line-mallMessaging app Line began the limited rollout of its new C2C e-commerce platform Line Mall today (link to TechCrunch Japan via Google Translate). The app, which is now available for download in Japan's Google Play store, is a sign that the service is doubling down on its efforts to increase engagement among users as it competes WeChat, WhatsApp and other popular messaging apps. Line Mall will officially launch next spring with an iPhone app and more features.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eB6lEnsW1fs/

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