Who Would Spend a Whole Day Making One Vine Video?

Sitting in the dark production studio of a New York City high-rise, Meagan Cignoli gazes at her progress with the self-critical eye of a professional. She has done this before. Commercial production is often known for gloss and polish: the bright lights, expensive cameras and several examples of the product on hand

But today, the setup is minimal. The camera is an iPhone, and the Clinique makeup product comes to life frame-by-frame as Cignoli uses it to illustrate a technicolor snowflake. Though Cignoli has only been using Vine since the beginning of this year, her work has quickly boosted her into the limelight among casual and professional users of the app. Read more...