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December 16, 2013 03:00 am GMT

Too Different, Not Different Enough: Why Instagram Direct May Fail

Instagram Direct CropMy friends aren't using Instagram Direct, at least not yet. I've received just two IGD messages since it launched Thursday. In the meantime, over 20 close friends I regularly message with elsewhere have posted publicly to Instagram, and I've received about 60 Snapchat Snaps from 18 different people. It's obviously early, but right now, I'm more inclined to bet against Instagram Direct than on it.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GwgkPSOfz6U/

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