6 Ways to Cultivate Better Customer Relationships

It’s a mantra hammered into the heads of anyone who has ever owned a business, worked in a service industry or stepped foot in the world of sales: “The customer is always right.”

Beyond simply placating customers, however, the modern take on this tried-and-true saying has evolved into what some refer to as "relationship marketing," or the art of building connections, rapport and personal relationships with customers. Today, customer relationship management (CRM) is an increasingly important aspect of running a business — and a successful strategy is an extremely useful and revenue-building tool for almost any business model. Read more...