Persona Wants to Protect Your Online Reputation

Facebook meltdowns and celebrity Twitter feuds are entertaining from the outside, but they're much less amusing when your own career is at stake.

A new reputation-management tool called Persona wants to prevent your next social media gaffe. The service monitors your Twitter, Facebook and Google+ accounts and sends you an email or SMS alert when it identifies potentially offensive material

"You've got all these people who are now empowered with technology and networks that didn't exist several years ago," Persona founder Lee Sherman tells Mashable"[For] many people, common sense flies out the window when they're having fun." Read more...