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November 14, 2013 08:12 pm GMT

Isis, The Mobile Payments Initiative From AT&T, Verizon & T-Mobile, Launches Across The U.S.

Screen Shot 2013-11-14 at 9.59.13 AMMobile wallet platform Isis, backed by AT&T, T-Mobile and Verizon here in the U.S., is kicking off its nationwide launch today, as previously planned. Alongside the launch, an updated version of the Isis mobile wallet application also hit the Google Play Store yesterday, with separate versions designed for each carrier’s supported smartphones. Isis says that today there are over 40 supported smartphones that work with the technology, and the carriers will give out free Isis-ready SIM cards to those whose phones are NFC-enabled and on the list. The cross-carrier initiative has been in pilot testing in Salt Lake City, Utah and Austin, Texas for over a year, and has seen some changes during those trials. Initially, the service had planned to take a cut of transactions across its network, but now charges service fees to companies using the platform instead. Issuers includingAmerican Express, Chase, and Barclayscard had previously been supported Isis during tests, allowing consumers to load Visa, MasterCard, Amex and Discover cards into a virtual wallet app running on their NFC-enabled smartphones. But today, Isis told us that American Express or Chase cards are supported.Amex Serve, American Express’s pre-paid card program with its own mobile application, is also supported, as are store loyalty cards and My Coke Rewards. When asked what happened toBarclayscard and Discover (which don’t get any website mention either), we’re told that “nothing has changed,” and Isis is continuing to work with both. Isis has stumbled on its way to launch already -Capital One pulled out of pilot testsin September, which hints at challenges for the platform. The carriers have also generated negative sentiment among potential early adopters for the Isis platform by taking steps to block competing initiatives, like Google Wallet, from launching on NFC smartphones. There’s a narrow-mindedness there, since getting consumers onto Google Wallet would help to push the NFC agenda forward overall, and Isis could then compete on platform technology, user experience, and feature set, while getting more people familiar with NFC usage at point-of-sale. The Isis app is currently poorly reviewed on Google Play (mainly from previous versions), with the AT&T version sporting one-and-a-half stars at the low-end and the T-Mobile version with two-and-a-half stars at the high-end. There are a number of complaints calling the app “useless,” “crap,” “garbage,” and Isis “greedy,” which does not bode well. As of today, Isis will work at locations including Toys R Us, Jamba

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cX-T-_cToKk/

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