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November 12, 2013 02:30 am GMT
Bootstrapped startup Print.io has been quietly serving as the print supplier for a number of larger companies for a year now, includinginstacanv.as(now rebranded “Twenty20″), and others. But today the company is breaking out on its own with a new consumer-facing application called Hellopics, which will serve as both a testbed and demo for what Print.io has to offer in terms of print-on-demand products. The app allows users to order custom printed items, like iPhone and iPad cases, canvas wraps, posters, photo books, coffee mugs, and muchmore, all emblazoned with your own photos from the iPhone Camera Roll, Facebook, Instagram, Dropbox, Picasa, or Flickr. At launch, there are around five products live, and several more listed as “coming soon.” In time, the company will scale the service up to over 100 different product lines and thousands of SKU’s. According to Print.io founderAusten Bernstein, the plan is to launch five to ten more products each week leading up to the holidays, all of which can be shipped worldwide. Bernstein, who says he’s always had an interest in art and photography as well as having an entrepreneurial spirit, founded Print.io after previously working in growth stage capital at Tiger Global Management, and Insight Venture Partners in New York. With Print.io, his goal has been to build the largest international print network, and then offer that as a service to developers who could then integrate the print-on-demand option in their own applications as a tool to help them monetize. While companies like Angry Birds maker Rovio can generate a hundred million dollars through product merchandising, smaller development teams don’t have the manpower or resources to build those same networks on their own. “What we allow is to give them the plugin for their mobile app on iOS or Android or their website, and they can choose to sell t-shirts or mugs with their characters on it,” explainsBernstein. “And there’s a huge use case for that.” To date, Print.io has shipped to over 40,000 customers in 110 countries, says Bernstein. “We realized very early on that we’d prefer to go the Aviary model, where they had…a lot less friction to get to where they now have almost 5,000 partners. And that’s the kind of partner base we’re looking to have,” he says, referencing Aviary’s photo editing toolkit, which developers can integrate in their apps. Today, Print.io has a “fairly comprehensive beta list of partners,” saysBernstein,
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DgyedCqrkkg/
Print-On-Demand Network Print.io Debuts Hellopics, A Shutterfly Alternative That Competes On Price And Selection
Bootstrapped startup Print.io has been quietly serving as the print supplier for a number of larger companies for a year now, includinginstacanv.as(now rebranded “Twenty20″), and others. But today the company is breaking out on its own with a new consumer-facing application called Hellopics, which will serve as both a testbed and demo for what Print.io has to offer in terms of print-on-demand products. The app allows users to order custom printed items, like iPhone and iPad cases, canvas wraps, posters, photo books, coffee mugs, and muchmore, all emblazoned with your own photos from the iPhone Camera Roll, Facebook, Instagram, Dropbox, Picasa, or Flickr. At launch, there are around five products live, and several more listed as “coming soon.” In time, the company will scale the service up to over 100 different product lines and thousands of SKU’s. According to Print.io founderAusten Bernstein, the plan is to launch five to ten more products each week leading up to the holidays, all of which can be shipped worldwide. Bernstein, who says he’s always had an interest in art and photography as well as having an entrepreneurial spirit, founded Print.io after previously working in growth stage capital at Tiger Global Management, and Insight Venture Partners in New York. With Print.io, his goal has been to build the largest international print network, and then offer that as a service to developers who could then integrate the print-on-demand option in their own applications as a tool to help them monetize. While companies like Angry Birds maker Rovio can generate a hundred million dollars through product merchandising, smaller development teams don’t have the manpower or resources to build those same networks on their own. “What we allow is to give them the plugin for their mobile app on iOS or Android or their website, and they can choose to sell t-shirts or mugs with their characters on it,” explainsBernstein. “And there’s a huge use case for that.” To date, Print.io has shipped to over 40,000 customers in 110 countries, says Bernstein. “We realized very early on that we’d prefer to go the Aviary model, where they had…a lot less friction to get to where they now have almost 5,000 partners. And that’s the kind of partner base we’re looking to have,” he says, referencing Aviary’s photo editing toolkit, which developers can integrate in their apps. Today, Print.io has a “fairly comprehensive beta list of partners,” saysBernstein,Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DgyedCqrkkg/
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