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November 6, 2013 10:11 pm GMT
While more and more people are doing their shopping online, converting them from virtual window shoppers to actual customers can be incredibly hard. Typical e-commerce conversion rates can be surprisingly low, but a startup called Granify believes that it can help increase conversions by using big data to step in just as potential customers are about to drop off and keep them on site, maybe even convince them to make a purchase.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/B7PK0ZrfWnY/
Granify Raises $1.5 Million To Help Drive E-Commerce Transactions With Big Data
While more and more people are doing their shopping online, converting them from virtual window shoppers to actual customers can be incredibly hard. Typical e-commerce conversion rates can be surprisingly low, but a startup called Granify believes that it can help increase conversions by using big data to step in just as potential customers are about to drop off and keep them on site, maybe even convince them to make a purchase.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/B7PK0ZrfWnY/
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