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October 30, 2013 03:28 am GMT
According to its most recent earnings report, Nokia appears to have finallyfound market traction in North America for its Lumia line of Windows Phone-based smartphones. This bears well for the platform itself, and Microsoft, who is buying Nokia’s device business for more than $7 billion. Nokia’s device unit volume in North America spiked from 500,000 units in the second quarter of 2013 to 1.4 million devices in the third. For comparison, in the first quarter of this year, Nokia shipped 400,000 devices in North America. In the year ago third quarter, that figure was 300,000. To therefore have Nokia almost triple its volume in the region in a single quarter, comparing sequentially, is more than surprising. According to Nokia, the “sequential increases [in North America] were primarily due to higher sales in our Smart Devices business.” So, most of the sales delta is smartphone-based. And, given that the mobile market in the United States is a far larger mobile market than Canada, it can be presumed that most of the sales took place south of the border. Therefore, Nokia sold far more Windows Phone handsets in its third quarter than it had in the preceding quarter. Estimating roughly, it could easily be posited that Nokia sold more than 1 million Lumia devices in the United States in its third quarter. Here’s the graph: The Nokia Lumia line of smartphones was released in November of 2011, during the company’s fourth quarter. In that period, the company later noted that it sold “well over 1 million Lumia” devices. In the following quarter, the first of 2012, Nokia did not disclose Lumia sales figures. In the second quarter of 2012, it reported 4 million units were sold during the period. From this we can surmise that Nokia enjoyed modest, but quickly expanding sales rates of its Lumia line. However, in the third quarter of 2012, sales fell to 2.9 million units, a very troubling point for the company. Nokia blamed it on having “shared the exciting innovation ahead with [its] new line of Lumia products.” From that point, Lumia sales have expanded in each sequential quarter, from 4.4 million in the third quarter of 2012, to 8.8 million in the third of 2013, Nokia’s most recent quarter.Here’s the chart, so you have the full picture: So, global growth has been steady, and in the fourth quarter Nokia could sell more than 10 million
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OZsPrtA5b-M/
Nokia Had A Stunning Q3 In North America, With Device Volume Up 367% From Last Year
According to its most recent earnings report, Nokia appears to have finallyfound market traction in North America for its Lumia line of Windows Phone-based smartphones. This bears well for the platform itself, and Microsoft, who is buying Nokia’s device business for more than $7 billion. Nokia’s device unit volume in North America spiked from 500,000 units in the second quarter of 2013 to 1.4 million devices in the third. For comparison, in the first quarter of this year, Nokia shipped 400,000 devices in North America. In the year ago third quarter, that figure was 300,000. To therefore have Nokia almost triple its volume in the region in a single quarter, comparing sequentially, is more than surprising. According to Nokia, the “sequential increases [in North America] were primarily due to higher sales in our Smart Devices business.” So, most of the sales delta is smartphone-based. And, given that the mobile market in the United States is a far larger mobile market than Canada, it can be presumed that most of the sales took place south of the border. Therefore, Nokia sold far more Windows Phone handsets in its third quarter than it had in the preceding quarter. Estimating roughly, it could easily be posited that Nokia sold more than 1 million Lumia devices in the United States in its third quarter. Here’s the graph: The Nokia Lumia line of smartphones was released in November of 2011, during the company’s fourth quarter. In that period, the company later noted that it sold “well over 1 million Lumia” devices. In the following quarter, the first of 2012, Nokia did not disclose Lumia sales figures. In the second quarter of 2012, it reported 4 million units were sold during the period. From this we can surmise that Nokia enjoyed modest, but quickly expanding sales rates of its Lumia line. However, in the third quarter of 2012, sales fell to 2.9 million units, a very troubling point for the company. Nokia blamed it on having “shared the exciting innovation ahead with [its] new line of Lumia products.” From that point, Lumia sales have expanded in each sequential quarter, from 4.4 million in the third quarter of 2012, to 8.8 million in the third of 2013, Nokia’s most recent quarter.Here’s the chart, so you have the full picture: So, global growth has been steady, and in the fourth quarter Nokia could sell more than 10 millionOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/OZsPrtA5b-M/
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