Is Reposted Content the Secret to More Page Views?

The conventional wisdom among online publishers and creators is that volume equals traffic. The more content, the more clicks and page views. The problem is that in our 24-hour news cycle culture, outlets content has a short shelf life.

Are embeddable reposts the answer to this conundrum? A new counterintuitive report from a 6 month-old startup claims reposted content actually receives almost as many page views as original articles. That author of the study is Repost, a free syndication platform that makes whole articles embeddable and copyright protected. The service is intended for collaboration between sites, which can then share content, as opposed to just aggregate it, and help prop up traffic. Read more...