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October 17, 2013 06:55 pm GMT

Tailwind Buys PinReach As Pinterest Analytics Startups Consolidate

pinterest pinsWhen Pinterest frenzy was at a peak (adding users in record numbers; $1.5b valuation), and before Pinterest started to roll out its own tools for marketers, a rush of startups emerged that third parties could use to track how popular pins were across the network and related details. Now, some news of consolidation among them: Tailwind (formerly known as PinLeague) is buying PinReach from social media marketing firm Nervewire -- which Nervewire originally acquired after one of PinReach's co-founders joined Google and decided to sell up.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fZqwquK52Q4/

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