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October 7, 2013 11:35 pm GMT
Forkly, a Foodspotting competitor launched back 2010, is shutting down. Well, sort of – it will remain open for six to eight months, and maybe more, while looking for a new home, we’re told. It looked like bad news for the company when one of its co-founders, Martin May, left the startup to join as CTO at Push.io, and now we’ve confirmed why: Forkly is “in transition.” The company, for those unfamiliar,was notable mainly for its creators: Brightkite founders May andBrady Becker. With Brightkite, the team waswell ahead of the check-in trend that later led to companies like Foursquare, with the launch of one of the first apps to combine social, mobile and local to form a new kind of network. But Forkly was not quite as groundbreaking. Its emphasis was more on rating individual food items and dishes in order to discover what’s good where, not just sharing pictures of your meal. The idea was to help users build their own “taste graph,” meaning a personalized profile of what you like to eat. In February, the company launched a revamped app they called “Forkly 2.0,” which was designed to make that taste graph more useful through personalized recommendations. Unfortunately, Forkly wasn’t very differentiated from Foodspotting – at least in the eyes of consumers. In addition, it and other food-focused social networks and review platforms have also had to contend with the rise of other companies, like Yelp for reviews, Instagram, where users like to post their meal photos, and, ironically Foursquare, which also lets you find what’s good to eat nearby. Forkly took in $200,000 in seed funding back in May 2011, followed by $700,000 in March 2012, according to its AngelList profile, which hasn’t posted an update for seven months, as of the time of writing. Investors included Jeff Miller (founder of Punchfork), David Cohen, Jim Deters (CEO at Galvanize), and others. The profile also notes that the app had roughly 300,000 users on iOS, and an Android version was due out in March 2013. However, that Android app never launched – the site still lists the app as “coming soon.” Meanwhile, the iOS app has not been updated since this July. Meanwhile, May left for Push.io in September, according to his LinkedIn profile. Becker has yet to update his LinkedIn. Though the Forkly app is still live in the iTunes App Store, it’s ranked #320 in the
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/j1DOImtxzMQ/
Forkly, The Foodspotting Competitor From Brightkite Founders, Is Looking For A New Home
Forkly, a Foodspotting competitor launched back 2010, is shutting down. Well, sort of – it will remain open for six to eight months, and maybe more, while looking for a new home, we’re told. It looked like bad news for the company when one of its co-founders, Martin May, left the startup to join as CTO at Push.io, and now we’ve confirmed why: Forkly is “in transition.” The company, for those unfamiliar,was notable mainly for its creators: Brightkite founders May andBrady Becker. With Brightkite, the team waswell ahead of the check-in trend that later led to companies like Foursquare, with the launch of one of the first apps to combine social, mobile and local to form a new kind of network. But Forkly was not quite as groundbreaking. Its emphasis was more on rating individual food items and dishes in order to discover what’s good where, not just sharing pictures of your meal. The idea was to help users build their own “taste graph,” meaning a personalized profile of what you like to eat. In February, the company launched a revamped app they called “Forkly 2.0,” which was designed to make that taste graph more useful through personalized recommendations. Unfortunately, Forkly wasn’t very differentiated from Foodspotting – at least in the eyes of consumers. In addition, it and other food-focused social networks and review platforms have also had to contend with the rise of other companies, like Yelp for reviews, Instagram, where users like to post their meal photos, and, ironically Foursquare, which also lets you find what’s good to eat nearby. Forkly took in $200,000 in seed funding back in May 2011, followed by $700,000 in March 2012, according to its AngelList profile, which hasn’t posted an update for seven months, as of the time of writing. Investors included Jeff Miller (founder of Punchfork), David Cohen, Jim Deters (CEO at Galvanize), and others. The profile also notes that the app had roughly 300,000 users on iOS, and an Android version was due out in March 2013. However, that Android app never launched – the site still lists the app as “coming soon.” Meanwhile, the iOS app has not been updated since this July. Meanwhile, May left for Push.io in September, according to his LinkedIn profile. Becker has yet to update his LinkedIn. Though the Forkly app is still live in the iTunes App Store, it’s ranked #320 in theOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/j1DOImtxzMQ/
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