Facebook to join Twitter in providing TV networks with user data

Now that Facebook has granted broadcasters access to your public wall posts, it wants to give them even more of your data -- but anonymously this time. Zuckerberg and Co. told the Wall Street Journal it'll supply the likes of ABC, NBC, FOX and others with detailed analytics on how much buzz a show is generating in terms of likes, comments and shares. It'll mine that info from private postings as well public ones, though it said that the data will be aggregated without revealing anyone's identity. Of course, Twitter and Nielsen have been supplying networks with such info for a while now, but Facebook claims its results are more meaningful, since viewers must ostensibly use their real identities. One CBS exec added that Facebook's wider demographic also seemed to jibe better with actual audience numbers, meaning that programming could become less affected by tech-savvy types and more by... your mom.

Filed under: Internet, Software, Facebook

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Source: WSJ